Eau Sauvage was introduced in 1966 and created in cooperation with perfumer Edmond Roudnitska. The creator made the perfume legendary, since is a perfume which can be easily recognized among other clear fragrances. Just-washed and fresh scent of lemon and bitter-fresh rosemary are combined perfectly with masculine, woody nuances of a base.
The perfume was introduced in 1966 and created in cooperation with perfumerEdmond Roudnitska.
The fragrance incorporates the following accords: lemon, basil, bergamot, cumin, lavender and fruit, jasmine, rose, carnation, iris root, coriander, patchouli and sandalwood. Base notes bring us oak moss, vetiver, musk and amber.The flacon was designed by Pierre Dinand.
This edition was refreshed with a new advertising campaign featuring world famous Alain Delon in 2009.
"For 2012, François Demachy has created Eau Sauvage Parfum, the new chapter in this legendary story. With the same timeless chic, and same degree of evidence, this great classic has, for the first time, dared to appear in the noblest of concentrations: Eau de Parfum, for black tie charm. This new composition emerges as a nocturnal signature fragrance with a pronounced citrus, woody and amber scent. Mysterious and sensual Myrrh combines with the virile potency of Haitian Vetiver to clothe the emblematic accord of Eau Sauvage. It has new intensity, both deep and magnetic. The height of masculine sophistication." -dior.com
I'll focus my campaig around the the autum/winter mood. Is a casual, warm and fresh at the same time idea that all kind of audience will adapt easily. With this project I want to extend this product to a bigger audience. Not that specific.
"I'm a Man" shout the Black Strobes in the background. The potent, animal rock music of the perfume of desire. The cry of a resolutely sensual, absolutely wild, man.- Dior.com
"To describe Eau Sauvage, I would quite simply give Monsieur Dior's definition of elegance, which was 'a balance of simplicity, attention, natural and distinction."-Dior.com
I decided to focus my idea in this magic couple. Bonnie and Clyde. They are the most famous outlaws and robbers.
In my opinion this will bring a fresh, but classic, look to Eau Sauvage. That it's been for a really long time advertising with the same ideology.
I will use 4 different touch points:
-The visual campaign for magazines and banners
-The commercial for TV and internet:
https://www.youtube.com/watch?v=PIYNlNw79ZE&feature=youtu.be
-A party for announce the product plus thanks cards with samples of the perfume.
-A instagram contest:
Eau
Sauvage by Dior contest starting tomorrow
We are delighted
to inform you about our new Instagram Bonnie and Clyde contest.
Upload a picture
on your profile of you and your partner or friend as a Bonnie and Clyde, ad #eausauvage and #bonnieandclydecontest and you will
enter the drawing of a free sample and a copy of a special edition of the
campaign pictures of a new Eau Sauvage fragrance.
Best regards,
Dior team.
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