Fashion market sectors

There are 6 main fashion market sectors where we can categorise every brand:

COUTURE

- entry prince 26.000$

- designed and selled to private clients

- shows season January/July

- Dior, Chanel, etc.

LUXURY

- shows season February/September

- different product categories: expensive, medium and lower priced luxury products

- Givency, Louis Vuitton, Celine, Marc Jacobs, etc

BRIDGE BRANDS

- Cos and Reiss are some of the brands of this sector
- They are between luxury and high street
- Good quality fabrics and emergent trends as shapes
- Entry price 30/ 50$
- bigger target audience



 

BRAND DIFFUSION

- Global brand with second line
- accesible price
- greater volum
- local audience
- DKNY by Donna Karan, SEE by Chloé, VERSACE, MARNI, MAISON MARTIN MARGIELA and ALEXANDER WANG for H&M







HIGH STREET

- most common
- entry price 10$ but can vary
- MANGO, Topshop, River Island






ECONOMY

- Different target margets
- Mass produced
- INDITEX (stradivarius, bershka), ARCADIA, HM, Primark

Fashion clustering

Few weeks ago we went to have a walk throw soho and west end areas and we had a look into luxury fashion brands stores. This allowed me to know better London and spots I had never beeen before.

I also noticed about the importance of fashion clustering, another way of marketing strategy; all stores with same market sector were located close to others. This help owners of the stores and designers know that their store is going to be placed somewhere it will get recognition for your target audience.

I found this ones:

- Conduit St:  Donna Karan, Vivienne Westwood, Moschino and Yamamoto.

- Saville Row: Henry Poole, Norton & Sons, Kilgour and Gieves & Hawkes.

- Bruton St: Stella McCartney, Isabel Marant, Matthew Williamson and Maison Martin Margiela.

- New Bond St: Chanel, Tiffany and Louis Vuitton.

Rave +

"Ravensbourne Plus is a co-curricular industry led programme that runs alongside each of our undergraduate and postgraduates courses at uni to fully prepare students to work within industry."

This is a really good opportunity to build our cv skills and find out what you interested in. 

I'm actually signed and I already tried the photoshop and indesign programs. They are helping me at the moment to develop in a better way our upcoming projects.

I recommend this courses to everyone who doesn't have before the opportunity to learn them, first of all because is free, honestly something you will hardly find, and secondly because you have a really personalized treat, where you can ask whatever you need and the teacher will be really happy to help you.

A fashion promotion professional

A fashion promoter is the person who communicates designers or brands ideas to an audience using different media vehicles to increase brand awareness, market position or sales.

To carry out this we need to have some skills and qualifications. As the right attitudes and attributes.

We should have excellent communications, writing and networking skills. Also photography, languages, time management and retouching programmes knowledge helps.

An art and design background is important but not essential if you’ve got the necessary experience. When someone is ambitious and self-motivated doesn’t need to spend years studying, although these are good for our personal learning, as is going to be one of the many places where you are able to make mistakes.

There are some must have attributes that everyone relative to fashion should know that is going to definitely need: punctuality, availability and creativity. After overcome successfully this ones, the aimed for detail, be confident, versatile and reliable come easy.

What is fashion?

Fashion. One of the most pronounced words between the 90's kids. The artistic and social phenomenon that involves clothes, shoes, accessories and furniture is becoming everyday more and more influential for our society. 

Travellers and observers commented that there weren't major changes in fashion during the firsts centuries. These often took place at economics or social changes.

After the 14^th century we started sawing different fashion styles in male customs and especially in the dress and adorn of high society ladies hair.

This is only having one reason; they were influential people, cults, riches and most of the times from Royalty.

Although the first fashion capital was Paris, focusing in Versailles with the Louis XIV kingdom, the first fashion designer came from Lincolnshire, England.

Long time after, fashion varied depending of different continents and countries and their social, religious and politics ideology. Also depending of urban tribes and again society class.

Nowadays a huge percentage of the society follows a pattern, which big companies in the fashion industry send through different pathways: during fashion weeks in catwalks, magazines, Internet and TV all the time, getting their main function: sell the product that interest them.  

But fashion is not only commerce. Helps to express ourselves, building our creativity and letting us the opportunity to show the world how we want to be seen like.