lunes, 27 de octubre de 2014

Fashion clustering

Few weeks ago we went to have a walk throw soho and west end areas and we had a look into luxury fashion brands stores. This allowed me to know better London and spots I had never beeen before.


I also noticed about the importance of fashion clustering, another way of marketing strategy; all stores with same market sector were located close to others. This help owners of the stores and designers know that their store is going to be placed somewhere it will get recognition for your target audience.


I found this ones:

- Conduit St:  Donna Karan, Vivienne Westwood, Moschino and Yamamoto.

Saville Row: Henry Poole, Norton & Sons, Kilgour and Gieves & Hawkes.
- Bruton St: Stella McCartney, Isabel Marant, Matthew Williamson and Maison Martin Margiela.
- New Bond St: Chanel, Tiffany and Louis Vuitton.












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